MP3s and Resources Add some spice to your PR campaign today ... What's Fueling Your PR Campaign? A wasteful effort or a renewable source? (November, 2009) How to publicize your documentary film and nonprofit organization while becoming a go-to media expert. Renowned Publicist Michelle Tennant Nicholson (http://www.StorytellerToTheMedia.com ) coaches award-winning filmmaker and environmentalist Josh Tickell (http://www.joshtickell.com) on how to fuel ongoing PR placements for his documentary "The Fuel Film" (http://www.thefuelfilm.com). Nicholson details complementary marketing strategies for Tickell's presidentially-recognized non-profit (http://www.veggievan.org) co-founded with his fiance. Listen in as they discuss the most energy-efficient PR vehicles to get the results Tickell desires over the next 1-5 years now that the film's public run is coming to a close. Whether you're a film producer, non-profit executive or a project director wanting to fire the ignition on a grassroots project, this teleseminar will teach you how to stay on the right road to PR results ~ especially after the big buzz flickers. Fuel your PR campaign right. In this teleseminar you'll learn: The differences between your company, charity and personal branding needs for PR, How to choose which media targets are best to approach, Long and short lead print and broadcast media pitching, Short-cuts to Internet media research, Keys to becoming a go-to media source, Secrets to using media tools online, 3 strategies to leverage your community connections, Networking between industries (government, non-profit, media) to further your cause, > Easy access to start a speaking career (for pay), Steps to getting your articles published, Ways to get the attention of all media, especially those venues that should be covering you, but aren't. (You will be shocked to learn the crucial step you're missing!) Download a free MP3 Why a PR Platform is so important BEFORE you publish your book (November, 2009) In this teleseminar, 20 year PR veteran, Michelle Tennant Nicholson talks with Body Image Expert Sarah Maria ( http://www.sarahmaria.com ), author of Love Your Body, Love Your Life , about the different elements of a PR platform and how PR can help get your book published. Download free MP3 Beyond the Breakup: What to do AFTER you let go of your Publicist (October, 2009) Many authors, speakers, business professionals or organizational leaders will hire and fire a publicist. Some times investing in PR makes sense and other times, it's best to do it on your own. But how do you leverage the contacts, coverage, press kit and media platform without a publicist? How can you call the media (gulp) by yourself? Once you've had your hand held by a seasoned PR team, how can you possibly continue your campaign on your own, especially when budgets and calendars are tight? In this teleseminar, 20 year PR veteran, Michelle Tennant Nicholson, coaches her former client, Michele German, on how to break up with her PR team and continue her media coverage all on her own. You'll learn: How to attract future media coverage from past media coverage, Ways to drive business to your door with teleseminars, Pitching on your own using breaking news and seasonal tie-ins, When to use free promos with your PR platform, Ways to turn teleseminars into products and additional revenue, Growing a local business to a national one with online presence, Solutions for busy professionals to include their PR outreach inside an already demanding schedule. Listen in as Nicholson coaches Germain, who has a local San Diego family therapy practice, to strengthen her local presence to successfully grow her national phone counseling session business, and do it all one day a week. Download free MP3 GENUIS PR: Top PR Pitfalls Media Pros Make (September, 2009) In this teleseminar, 20 year PR veteran, Michelle Tennant Nicholson http://www.StorytellerToTheMedia.com coaches educator/author of "You're a Genius and I can Prove It," Kimberly Kassner http://www.empowermind.com on how to create local and national media buzz for her upcoming movie while selling books and filling up workshops. Kassner learns solutions to these common PR pitfalls: PR Pitfall #1: Believing longer interviews are better. PR Pitfall #2: Saying PR = advertising. PR Pitfall #3: Hating being pigeon-holed by a reporter and not helping the media categorize your expertise. PR Pitfall #4: Not having your PR end-result in mind when you start. PR Pitfall #5: Giving the title on your business card in an interview. PR Pitfall #6: Not securing local media coverage before approaching national media venues. PR Pitfall #7: Discounting trade media venues. Most of us have been guilty of one of these pitfalls. Download free MP3 Effective PR and Social Networking Strategies on a Tight Budget (August, 2009) On Wednesday, August 26th, 20 yr PR veteran and www.StorytellerToTheMedia.com, Michelle Tennant Nicholson, coached Michelle Gast, full time mom and part time entrepreneur, and creator of the One Trip Tote ( http://www.onetriptote.com/ ). They discussed how to create effective PR and social networking strategies on a tight budget using media lead tools like www.PitchRate.com . Download free MP3 Heroic Media Buzz for Charity Events (August, 2009) Catherine Porche, charity event organizer for http://www.NolichuckySplash.com picks the brain of veteran publicist, Michelle Tennant Nicholson from Wasabi Publicity, Inc. (http://www.StorytellerToTheMedia.com ). Catherine volunteers her time to fund-raise for a charity to which she and husband are committed and wants to make the most of her media outreach time. Michelle explains how to get results in short order in this 45 minute teleseminar. Learn: What to say to TV stations to get them to cover your event, About free resources to publicize your charity event - especially if your budget is $0 to nothing, Which different newspaper departments to send press releases to, How radio is different than TV and newspapers, When to communicate to producers and reporters, How why people profiles trump organizational round-ups, Common time-waster pitfalls when publicizing an event. Download free MP3 and Transcript Pitching Pitfalls and Editor Pet Peeves (July, 2009) In this Publicity Results Teleseminar, 20 year publicist, Michelle Tennant Nicholson from Wasabi Publicity and blogger at http://www. StorytellertoTheMedia.comdiscusses pitching pitfalls and editor pet peeves with Gracey Hitchcock editor of DolceDolce.com a magazine for women. Hitchcock was one of the founding editors of Russian Vogue and the first English feature writer for Russian Elle. She was a columnist for the Women's Post and has appeared in many national publications. Download free MP3 and Transcript Time Management for Marketing and PR Results (July, 2009) No time for PR and marketing? In this Publicity Results teleseminar, Wasabi PR's Michelle Tennant interviewed Karen Leland, author of the "In An Instant Series" and contributor to PsychologyToday.com and Huffington Post. Leland has a new book "Time Management In An Instant: 60 Ways to Make the Most of Your Day" and Michelle Tennant promised to incorporate Leland's top time tips throughout August 2009, the first month Tennant will be 40 years old. As a veteran publicist who always has a full plate of projects, Tennant says she can use some tips on being more efficient with time. Tennant will blog http://www.StorytellerToTheMedia.com about how Leland's top time tips discussed in the teleseminar and on how organizing emails http://www.huffingtonpost.com/karen-leland/five-easy-steps-to-e-mail_b_188619.html helps her with her PR campaigns throughout August. Download free MP3 and Transcript Using PR and Social Networking to Launch Your Invention (June, 2009) During our June Publicity Results teleseminar, 20 yr PR veteran Michelle Tennant Nicholson, a.k.a. "Storyteller to the Media," coaches "mom-and-pop" product developer, Lisa Charleston (www.nighthelperwatches.com ) on how to use PR and online social networking to help launch her company. Download free MP3 and Transcript Freelancing - How to get results as a freelancer (June, 2009) During this special Publicity Results teleseminar, author, freelancer, long-time friend and colleague Christine Hohlbaum (http://diaryofamother.blogs.com/) joined Michelle Tennant Nicholson to talk about freelancing and how to get results with top magazines, bloggers, and other media. Her latest book is "The Power of Slow - 101 Ways to Save Time in Our 24/7 World" (http://powerofslow.org/). Download free MP3 Using PR to Promote Your Book (May, 2009) During this month's Wasabi Club, 20 yr PR veteran Michelle Tennant Nicholson, a.k.a. "Storyteller to the Media," coaches couples/family therapist Dr. Jim Bierman on how to promote the ideas in his book, Of Sound Mind to Marry ( www.OfSoundMindtoMarry.com ), through PR with tools such as www.PitchRate.com . Download free MP3 and Transcript How to Make the Most with PR Outreach on PitchRate.com (April, 2009) During April's Wasabi Club, 20 yr PR veteran and www.StorytellerToTheMedia.com, Michelle Tennant Nicholson, coaches family therapist, Liza Shaw on how to make the most with PR outreach on www.PitchRate.com and her new radio show, Power to Thrive (www.powertothrive.com). Download free MP3 and Transcript How to Land Dr. Phil in Less than 24 Hours (March 2009) This month Wasabi Club creator Michelle Tennant Nicholson, a.k.a. "Storyteller to the Media," talked about how to land Dr. Phil and CNN in less than 24 Hours. Download free MP3 and Transcript Michele PW - Marketing that Produces Results (February 2009) Michele PW, Your $Ka-Ching!$ Marketing Strategist, joined us this month to share tips on how to market yourself both online and offline. Download free MP3 and Transcript Video and Social Networking - Rey Ybarra (February 2009) Rey Ybarra joined the Wasabi Club once again as special guest to discuss how to intergrate video into your social networking sites. Download free MP3 and Transcript Be The Media - Creating and Accelerating Your Message (February 2009) David Mathison of www.BeTheMedia.com sold 5000 books in one pop on Twitter! His book, "Be The Media," is the ultimate guide on how to create and accelerate your message … your way. From self-published authors, bloggers to community owned TV, film producers and musicians, there has never been such a comprehensive guide. Phil Donahue said this book, "Takes publishing and broadcasting power away from industrial titans and hands it to you." Mathison joined us for a special Wasabi Club in February. Download free MP3 and Transcript Pitching to Bloggers - Elect to Use the Right PR Strategy (October 2008) There are over 100 million blogs out there according to The Blog Herald. The 100 million mark was established a few years ago, so it is safe to say there are certainly more by now. With so many people starting blogs (your neighbor probably has a blog), they are naturally an attractive publicity opportunity, especially for people who own online businesses and organizations. If your business "lives" online, it's best to get the word out online as well. You may be thinking that bloggers can't be much different than print writers. After all, they both write for readers; what's the difference? Well there are some significant differences, according to Michelle Tennant Nicholson, a veteran blogger and PR expert with 20 years experience, and these distinctions affect the approach publicists should take when pitching to a blogger. Arden Moore, Pet Expert and Veteran Journalist even had questions about how to approach PR outreach concerning her platform which includes best selling books, a radio show, tons of published content and more. How should she best leverage an opportunity for an award opportunity for one of her podcasts? During this month's Wasabi Club PR expert Michelle Tennant Nicholson coached Pet Expert Arden Moore on her media platform, and shared many tried and true Wasabi Club tips on pitching to bloggers. Download Free MP3 Ethical Marketing Tips (September 2008) Feel like you're selling out? There you are. Paying the bills and then… a new client calls and you think, great, I need the money. In your gut, you know you're too busy. Plus, the client's project doesn't really light you up. Do you take the job? Or are you honest? This month's Wasabi Club featured Shel Horowitz who created the Business Ethics Pledge http://www.business-ethics-pledge.org . He promotes green, ethical business practice as a success driver. He's in the early stages of writing another book on this topic, co-authored with none other than Jay Conrad Levinson of the well-known Guerrilla Marketing books. He wrote award-winning books such as Principled Profit: Marketing That Puts People First and Grassroots Marketing for Authors and Publishers. In September's Wasabi Club Teleseminar, Shel shared his expertise in affordable, ethical, and effective marketing for authors and publishers, small businesses, and nonprofits, and also discussed offering helpful and informative tips without being a know-it-all. Download Free MP3 Also, check out this article from Shel that is a great example of using the approach of educating people in a way that's useful to them versus being a know-it-all that also turned into profits for him: How One Post to a Discussion List Was Worth $10,000 to Me Short-cuts for Start-ups (August 2008) Starting up Start-ups If you're undertaking a new business, keep in mind that 50% of new start-ups fail. Why? Is it lack of experience? Lack of passion? Or, is it simply too hard? This month's Wasabi Club dealt with these common start-up questions: Should you invest in a website? How about stationery? Do you rent an office or work out of your kitchen? How do you find your first customers? What are the pitfalls of start-ups? Special guest, Mary Ann Galloway (aka Mag) has more than 25 years business experience. Whether you want to start a business virtually or build ten franchise locations, Mag has the answers regarding marketing and websites. Mag's Short-cuts for Start-ups Create a cost-efficient website that's easy to navigate Be easily found on the internet Build contacts by sending them frequent newsletters Research your competition Do it yourself if you can; outsource when you start to grow Conserve expenses until there's profit Use cost-effective marketing Create organizations that keep you sane Mag joined us for the August Wasabi Club Teleseminar to answer your questions and share her tips on turning your start-up into a success and watching it soar! Download Free MP3 Video Coaching: Are Your Hot? Or Not? (July 2008) Is your video hot? ... or not? Find out what the media looks for in video clips. Executing PR today without video is like trying to score ink without good writing. You simply CANNOT attract Oprah, The Today Show or other top shows if your "tape" (aka video clips) is not top notch. Just last month, Wasabi was asked by The Today Show if one of their clients had tape to show the producers considering their media experts. We cannot stress enough the importance of strong video if you want to snag top media venues. If you are not using video in your PR campaign, you're missing a huge opportunity and you need to change your evil ways. And just any video won't do. It's got to be polished. But how will you know if it makes the cut? Whew. You're in luck! This month's Wasabi Club is just for you. This month's Wasabi Club featured Susan Harrow, a top media trainer who told us about her new ten minute video coaching services which address the following: Does your video do what you intend it to? Will it produce the results you want? Does how you look, dress, and act convey warmth, confidence, integrity & authenticity? Are your sound bites crisp and credible? Do you tell a compelling story? Are you using the best angles and shots to create a buying mood? Are they appropriate to what you are promoting? Ways you can improve or change your body, facial & verbal language to increase credibility, buy-in, and sales. Tips to get the kind of clients, customers, and buyers you want and avoid lookey-loos. Susan's 10 Minute Video Coaching is quick and painless ~ and oh boy, the media will so look at you differently. To learn more, go to: http://www.prsecrets.com/speedmediacoaching.html, and be sure to mention "The Wasabi Club" when you contact Susan so she can give you a special offer only available to Wasabi Club listeners! In July's Wasabi Club teleseminar, Susan shared her media coaching tips, including video dos and definitely do nots. Download Free MP3 Spice Up Your Publicity Results (June 2008) Need to spice up your publicity results ? Recently Michelle Tennant, the creator of "The Wasabi Club," was helping another publicist with her PR campaign and even though she had worked at a large corporate PR firm (one of the largest in the world) she had never tried half of Michelle's grassroots strategies. So, June's Wasabi Club was special, in that it was a chance to log on and ask Michelle questions on how to generate grassroots buzz. Michelle Tennant is co-owner of Wasabi Publicity, Inc. She only takes on clients who make a difference and has spearheaded international campaigns for several Nobel Peace Prize-associated nonprofits. She represents corporations, businesses and authors committed to impacting news stories in a positive manner. With two decades experience, Tennant and her staff have booked thousands of interviews including notable venues such as The Today Show, Oprah, Fox and Friends, Woman's World, The Wall Street Journal, The New York Times, CNN, Reuters and more. Tennant is an award-winning author and has also launched a TV network. In this month's Wasabi Club Teleseminar, Michelle shared some of her trade secrets, like offering yourself as an expert, how to pitch several editors and producers at one media venue, and more! Download Free MP3 Marketing secrets behind the smash hit movie, The Secret (May 2008) What's the secret behind The Secret? One of the most noted Internet marketing campaigns orchestrated by this month's special guest expert, Dan Hollings, was The Secret (2006 film). Known to many as "Mr. Universe," Hollings has employed his expertise in harnessing the power of the Internet as a marketing medium. After all, with millions of potential customers surfing the Web at any given time, the Internet is an obvious treasure trove of target markets. We all can grasp the concept and clear advantage of marketing via the Internet, but there is far more to it than just placing an online ad or creating a social media profile. For example, most people assume that The Secret gained momentum after being promoted by people like Oprah and Larry King – but it really started a long time before that. Hollings created the buzz online months in advance. That buzz soon evolved into a pretty thunderous rumble, at which time conventional media outlets and personalities, such as Oprah, took note. Dan Hollings graciously accepted our invitation to co-host this month's Wasabi Club teleseminar to discuss the growing significance of the Internet as a marketing tool, as well as elaborate on how the methods he used to make The Secret is such a smash hit can be applied to any issue – from products to services to individuals. Download Free MP3 Newsletter Distribution (April 2008) E-mail newsletters have been reported to be the third most common use of e-mail among businesses. Why? First of all, a Web site is nothing if it does not provide valuable content. If your site doesn't change regularly, neither will your monthly "hit" numbers. People won't return to a Web site that has nothing new to offer them. Does this mean you need to revise your static content on a weekly basis? Of course not; it means you must come up with a way to provide your readers/visitors with new, valuable content to keep them engaged. A monthly eNewsletter is a great way to do this. Secondly, e-mail is free. Instead of sending hard-copy newsletters through the mail, which can cost hundreds in production and postal costs, an e-mailed newsletter is free to send. Your only cost is the time it takes to develop the content and gather subscribers. So, how do you go about attracting subscribers? Once you have them, how do you effectively distribute your content on a regular schedule? How can you tell if people are even reading your eNewsletter? Drew Gerber, Co-Owner of Wasabi Publicity, Inc. and Co-Creator of PressKit 24/7, joined us once again for this month's Wasabi Club Teleseminar to share his expetise about these and other eNewsletter-related issues. Download Free MP3 Managing Contacts and Making New Ones (March 2008) In PR, it's not what you know, it's who you know. A publicist may have a great new product, expert resource or even a hot news item to pitch, but without the right media contacts, the story may never gain traction. Quality media contacts can make or break a publicist. When prospective clients take a look at your record, they are going to care more about where your other clients have appeared, not how well you write press releases or even how spectacular your Web site is. What they want to see are results – impressive results – and the best way to do that is to invest the time and effort necessary to initiate, nurture and maintain strong relationships with your media contacts. Our special guest this month, Drew Gerber, who y ou all know from his previous appearances as host of the Wasabi Club, is Co-Owner of Wasabi Publicity, Inc. and Co-Creator of PressKit 24/7. An expert in the art of listening and in building relationships, Drew joined this month's Wasabi Club Teleseminar to share his tips and insight on how to establish and manage media contacts. Download Free MP3 Introduction to "New Media" (February 2008) An effective publicist explores all avenues of media when pitching clients. A couple decades ago, that meant print, radio and television. We have a lot more choices now. The Internet has brought us eNewsletters, news Web sites, media Web sites, Internet radio, podcasts and Internet television, just to name a few of the new mediums the public uses for information. Are you exercising all your options? Our guest this month is Rey Ybarra, who is a host and producer of Internet radio and Internet television programming. What exactly is Internet TV? Well, it's a lot like Internet radio, which we covered in The Wasabi Club some time ago, except of course, TV is video as opposed to audio. Like Internet radio, Internet TV is available free and by subscription. Unlike videos you can download and watch online, Internet TV is live streaming broadcasting, the same as it is on your television. In February's Wasabi Club Teleseminar, Rey Ybarra shared his expertise on how to expose your clients to yet another captive audience through Internet TV. Download Free MP3 segment 1 and MP3 segment 2 (NOTE: Due to a technical glitch, our teleseminar recording was cut off toward the end. Segment 1 contains most of the information, and segment 2 is mostly a wrap up.) Editing as Marketing (January 2008) Getting the media's attention is no simple task. Publicists know that the key to getting beyond a journalist's e-mail inbox (and avoiding the trash bin) is to send the right pitch the first time. Of course, it's a lot easier to write that little tidbit of insight than it is to write the perfect pitch – especially on your first attempt. You may think of "editing" as the way you find spelling errors and typos, but it's not. Correcting errors is proofreading. Editing is taking what has been written and making it better . Our special guest this month, Carolyn Howard-Johnson, AKA "The Frugal Editor," shared her writing tips for getting through the first line of defense against being refused by the gatekeepers. Download Free MP3 Using the Media to Grow Your Small Business (November 2007) This month, Wasabi Club special guest host, Donna Maria Coles Johnson, shared her tips and insight on growing your small business, such as how to increase your sales with eNewsletters. Why Email Newsletters Work ( by Donna Maria Coles Johnson ) Email Newsletters Keep You in Touch with Customers . How often do you have something fun or important to share with your customers, but you don't have a way to get the information to them in an efficient and cost effective manner? You could update your website and hope people come and visit. But it's better to share this kind of information regularly with your customers in a newsletter that links to pages at your site. Email Newsletters Increase Sales. Earlier this week, I consulted with an Indie who has been in business for several years. She said she was about to toss in the towel because she's still not making a profit. When I began to explore her situation, we uncovered a lot of things to work on. One was her email newsletter. She said she had a monthly newsletter -- but she didn't send it out monthly. That's not a monthly newsletter. It's a periodic waste of time. I shared my recommendation that she decide once and for all whether or not to have a newsletter. She decided to get back in the saddle and that night sent out her first newsletter in over a month. Within hours, the first sale came through. Email Newsletters Create New Ways to Generate Income. If your newsletter contains interesting articles, you can archive them at your Web site for site visitors to read for years to come. This gives people a reason to visit your website often, and they'll tell their friends about it too. When that happens, Web site traffic increases over time, and you know what comes next, right? That's right. Increased sales. Donna Maria Coles Johnson joined November's Wasabi Club Teleseminar to talk about this and other ways to grow your small business using the media. Download Free MP3 The Deadly Sins of Media Relations: Why to Avoid Them (October 2007) No one is perfect, right? We all make mistakes from time to time, which is completely human. But what if you're making the same mistake over and over again and don't know it? You could be, quite innocently, committing a media relations sin . What is a media relations "sin"? Well, it's basically a transgression from the "god" of PR – the media. When you commit a sin against the media, you stand a pretty good chance of being smote, which is bad news for you as a publicist and all of your clients. This month, media expert Nancy Juetten joined the Wasabi Club Teleseminar to uncover the mystery of the media relations sins and explain why (and how) to avoid them. Download Free MP3 Making the Most of Media Placements (August 2007) Miss Manners may warn against bragging, but in the real world, a little bit of boasting can go a long way. This is especially true in terms of public relations and media appearances/placements. First, let's dispel a myth about PR: PR is NOT a substitute for advertising or marketing. While both lend a hand at increasing name recognition and exposure, advertising and marketing are designed to build sales, and PR is designed to build credibility. When the public sees you in the newspaper or on television or hears you on the radio, they perceive that appearance to be an "official" endorsement by the media: "hey, this company is for real – I saw an article about them in the paper." However, if you rely on that one appearance in the single instance it takes place, you're passing up an opportunity for increased exposure. Our August Teleseminar featured our special guests Fred Hueston and Lyna Farkas, hosts of the Internet talk radio program Growing Your Business, who talked about more about ways to maximize media placements, post-interview. Download Free MP3 and Transcript Designing the Press Kit Template (July 2007) Believe it or not, knowing what should go into a press kit is not instinctive. Most of us know a great press kit when we see one, but when asked to make one on our own, we're lost. That's okay, though, because nothing begins perfectly. Maybe snowflakes do, but most things require a bit of trial, error, and revision before they're right. Such is the case with the online press kit. An online press kit is an amazing, media-pleasing resource. Unfortunately, if the content it contains is poorly written, unorganized, or incomplete, a press kit can cause more harm than good. This is why creating a template is so important. July's Wasabi Club Teleseminar featured tips from special guest, Elizabeth Philpott, writer and press kit developer extraordinaire. Download Free MP3 Training PR Staff to Meet Client Needs (June 2007) Do you know what it takes to keep your clients happy? Does your staff? Even an independent publicist with just one employed assistant must take the time necessary to ensure that everyone in the office knows how to deploy effective customer service and client management. After all, an unhappy client can quickly turn into a former client if his or her needs are mishandled or not met. Client management is just as important as the tactics used by public relations professionals to gain exposure or media placements. In fact, regardless of results, client management can be a winning or losing factor in building critical client relationships. A client must be able to trust in you and your entire staff. A loss of confidence in just one member can wreak havoc on the whole team. During the Wasabi Club's June teleseminar, special guest Jennifer Thomas, APR, president and founder of FSR Ventures, provided insight into techniques to ensure you not only meet your client needs, you exceed expectations. Download Free MP3 What NOT to Write (May 2007) A pitch, press release, or media alert is like the clothing you dress your news in. When you're developing a piece of material intended to be pitched, distributed, or published, you must put as much care into it as you would selecting an outfit for that big interview or first date. There are plenty of schools of thought on what to do when writing a pitch, press release or media alert. Therefore, a good place to start is what not to do. This month's Wasabi Club teleseminar will cover the things you should avoid doing when writing to entice the media. Our special guest host was author and PR writer, Heather Estay. Download Free MP3 Mistakes People Make with their Publicists (April 2007) Recently, someone asked me, "What is the number one mistake clients make when working with their publicist?" That got me thinking. There are probably 5 key mis-steps that can easily be avoided in the client-publicist relationship. I think the biggest mistake is that many people are not sure what is and isn't news. As a result, they forget to tell their publicist information that could be used to help promote and get the word out. Listen to this month's Wasabi Club, in which we discussed the mistakes in depth with former journalist and current expert "blogger," Elana Centor. Download Free MP3 Introduction to Internet Talk Radio (March 2007) "Internet talk radio." Sound familiar? It should. This new medium of radio is gaining listeners by the minute and is an opportunity publicists, authors, experts and others seeking exposure cannot ignore. We talked with Brandy Jackson, a Senior Executive Producer with VoiceAmerica.com and found out just how popular Internet radio is becoming. "The increase in listeners to Internet talk radio has been estimated to be around 26% in just the last couple of years," Jackson said. Jackson joined the Wasabi Club teleseminar this month to discuss some of the basics of Internet talk radio as well as ways publicists and experts can use it as a means for building credibility and increasing exposure. Download Free MP3 Measuring the Results of an Online Marketing Campaign using Web Analytics (February 2007) The Internet has literally blown open hundreds of thousands of doors for businesses and individuals seeking to promote themselves online. With millions of Internet users surfing the Web on a daily basis, Web marketing has become a standard component of the traditional "marketing plan." One of the best ways for companies to utilize the power of the Web is by publishing a Web site. This "virtual store front," not only stakes a place for a company online, but serves as an effective tool for market research. "A Web site is a unique and revolutionary marketing tool because each time a Web site is visited, every move of the visitor is recorded," said Elizabeth Kirwin, Web expert and co-founder of Sidhe Communications Download Free MP3 Effective Key Message Development (January 2007) Knowing what a key message is and actually developing one are two entirely different things. The first is a cinch, while the second is a real challenge. This is because a key message carries a great deal of weight. It is you, your business or your organization's essence in a sentence. It is what you'll base future communications on, marketing strategies and PR campaigns. It is what many companies pay big bucks to have someone help them with – someone like you. This month's special guest to the Wasabi Club, Christine Louise Hohlbaum, is a seasoned "PR Diva" who excels at helping people develop key messaging. Download Free MP3